Indian weddings are no more a quiet affair. With fashion designers and Bollywood set designers stepping in to create that unique dream day, Indian weddings are now, a rich, festive celebration. Though a seasonal industry, Indian weddings are worth an estimated Rs 1,25,000 crores, growing at an average of 25% per annum. Making it the most opportune time for the leading lifestyle brands to join in the booming wedding market.

An exclusive event, Boulevard promises to be the perfect platform that meets the needs of consumers and the exhibiting brands. Given the unorganized retail market in the country, Boulevard will allow a focused group of consumers to experience for themselves, all the ingredients that go into creating the perfect wedding, honeymoon, a new home and lots more in the lifestyle category.

Since the attendants will be brides and grooms to-be, their families and other visitors from a focused consumer group (SEC A+ & A), you can be rest assured that your business / brand will be seen by the right target audience. Boulevard 2009 will prove to be a dream come true for both the vendors and the guests. Focused media coverage including promotional advertisements on specific Outdoor, Print, Radio, Online, SMS and other direct marketing channels will be used to target over 5,00,000 end-consumers in Mumbai.