Q. What are the benefits of exhibiting your business / brand with us?

• It’s the first and the most outstanding consumer show in India to focus on luxury segment of consumers and providing a platform for Indian and International brands in Asia
• It will involve other relevant categories in the luxury and wedding space e.g. real estate, healthcare, etc.
• It will not be limited to bridal wear alone, people like the groom, the parents, relatives, friends and gifting segments will have equal focus
• Boulevard is a professionally planned and coordinated show
• It will have a focused set of consumers belonging to SEC A, A+. Estimating a presence of 15,000 consumers across 3 days of exhibition
• Timing of the exhibition is an added advantage across TG because of the festive season during this period which includes Diwali, Christmas and the weding season itself
• It offers recognition and prizes to the exhibitors. For e.g. best stall, décor, sales etc
• We will also conduct activities for the consumers to ensure that we gain maximum share of wallet during the exhibition

Q. What will the show do for your company?

• Quality sales leads
• An opportunity to sample and test your products to a focused target audience
• Brand awareness
• An unrivalled selling environment

Q. Will there be a pre-show promotion? What will the media plan be?

Boulevard 2009 will conduct a focused pre-show promotion targeting only a specific group of target consumer in the up market, social and affluent space like high net-worth consumers, NRI, expat, socialites, celebrities etc that indulge / purchase a specific set of brands / products and services. 

Advertising will include outdoor, print, flyers, radio, lifestyle magazines, websites, direct marketing etc. and other relevant mediums for the target audience.

Q. Will there be limited merchant participation?

There are many shows where multiple exhibitors of the same category are present. 35 photographers, 15 caterers, 18 decorators, 20-30 travel agents and 25-30 fashion boutiques. Consumers leave the show confused with choices and exhibitors do not generate or reach their sales potential due to too many similar exhibits.

We will have a very strict percentage on categories of merchants in relevant categories for exhibitors to take home an equal share of revenue from the consumer.